FOUR years ago, the American Society of Association Executives’s Marketing Section Council made a report on trends affecting association marketers, which I wish to share with you. Although done some years back, I think these six trends, which Samantha Whitehorne, deputy editor of ASAE’s Associations Now magazine wrote, are still relevant today in the context of the Philippine… Read More Association marketing trends

Association board governance has never been as challenging as it is today according to a study made by BoardEffect, a US-based solutions provider for nonprofit boards. This is amid lingering economic uncertainty, the need to accommodate millennials, and the ever-present challenge of recruiting and inspiring a diverse cast of new board members. Replicated below are… Read More Association board trends

In my talks with members of associations, I often get this question: “How can I be an active member?” This reminds me of this article from the American Society of Association Executives (ASAE) written by Tamara Lucas Copeland, president of the Washington Regional Association of Grantmakers: “I gravitated to the membership association world because I… Read More Progression of an association member

Financial management is one of the key tasks of an association executive. A consistently healthy financial condition is necessary for the growth and sustainability of an association. Many associations fall in the wayside because their board and/or management do not know or are not familiar with the financial operations of an association that has distinct… Read More Key operating ratios for associations

I was in Frankfurt last week attending Imex 2018, one of the largest B2B trade shows for meetings, incentives, conventions and exhibitions (MICE). The show had more than 3,500 suppliers/exhibitors and 2,500 buyers/decision-makers from 150 countries and included 250 education sessions. I was invited as a hosted buyer because of my affiliation with ADFIAP, an… Read More Association Edu-Day

In my reads, I always try to pick up and write about interesting acronyms, buzzwords  and ideas that I feel will resonate with and apply to associations, including this one, which I am sharing with you. Author Rick Antonson considers himself as a “cathedral thinker.” He says cathedral thinking is about adopting the long-term view,… Read More Associations and cathedral thinking

I wish to share with you an article written by Arianna Rehak, director at AssociationSuccess.org, a US digital publishing company and an online community of association professionals globally. Our association, the Philippine Council of Associations and Association Executives (PCAAE), invited Arianna to speak to our members in February. Here’s what she wrote: “I recently returned… Read More The association movement in the Philippines