WIIFM is not a radio station. It is an acronym for “what’s in it for me?”, a frequently asked question that an association executive gets from a potential member. WIIFM refers to what benefit or value an association member can reap—a simple question that many associations grapple with. I recently read an article by Amanda Kaiser,… Read More What is your value trigger point?
On October 27, 2016 in my column here entitled, “Emulating Remarkable Associations”, I shared with you the results of a multi-year study of the American Society of Association Executives (ASAE) on “7 Measures of Success: What Remarkable Associations Do that Others Don’t”. This time, I wish to share with you an article by Virtual, a… Read More Why associations fail
On March 9, 2017, I wrote about “Association Governance Models”, and the two governance models for associations: the board-governed and -managed model (“volunteer-run” type), and the board-management delineated model (“volunteer-driven, staff-run” type). Whichever model your association is adopting, there will always be volunteers. But have you heard of “micro-volunteering”? Wikipedia describes micro-volunteering as a task done… Read More Micro-volunteering in associations
As I was preparing for a talk on association management and governance for members of the Philippine Council of Associations and Associations Executives and was mulling over what theme to cover, an idea suddenly struck me. What if I discuss what really is the “business” of an association? Is an association in the “business of… Read More What is an association’s business, really?
When I came on board the Association of Development Financing Institutions in Asia and the Pacific (ADFIAP) in 1991 as its deputy secretary-general and, later in 2005, as its secretary-general, I thought this job was a “walk in the park”. I was wrong, 100 percent! Fast forward to 2017: I am still learning as an… Read More Association and corporate management
The Asia-Pacific region is ever abuzz with activities, and one of them pertains to the association community. Prior to 2013, when the Philippine Council of Associations and Association Executives (PCAAE) was founded, there were only two “association of associations” in the region, both based in Australia: the Associations Forum (AF) and the Australasian Society of… Read More Association of associations
The Japan National Tourism Organization (JNTO) invited me to its five-day “Meet Japan” event which was comprised of two parts: a study tour program and a convention trade mart session that introduced the country’s international convention cities to 11 participating international association executives from nine countries. I was the lone Philippine participant in my capacity as… Read More Associations meet Japan