Associations and personalization

“Personalization”  has different meanings to various people and sectors. Web pages, for instance, can be personalized based on desired characteristics (interests, social category, context), actions (click on button, open a link), intent (make a purchase, check status of an entity) or any other parameter for a tailored user experience. The same is true for mobile phones (interactive… Read More Associations and personalization

Association meetings programme

As CEO and founder of the Philippine Council of Associations and Association Executives (PCAAE), the country’s “association of associations”, I was invited to be part of the faculty of the Association Meetings Programme (AMP) organized by the International Congress and Convention Association (ICCA). The event gathered 145 participants from 31 countries in Fukuoka, Japan, from… Read More Association meetings programme

How to be a member-centric association defines “customer-centric” as placing the customer at the center of a company’s marketing effort, focusing on the customer rather than sales. According to, the customer-centric organization creates products, processes, policies, and a culture designed to support customers in their endeavours and provide them with a great experience as they are working toward  their… Read More How to be a member-centric association

Associations and SDGs

On September 25, 2015, 193 member-states of the UN, including the Philippines, have committed to 17 “global goals” to achieve three extraordinary things in the next 15 years—end extreme poverty, fight inequality and injustice and fix climate change. These Sustainable Development Goals (SDGs), officially known as “Transforming our World: The 2030 Agenda for Sustainable Development”, is a… Read More Associations and SDGs