Most organizations, including associations, prepare some kind of a plan or document to serve as their guidepost for operational directions and actions. This task emanates from the board of directors in the context of business organizations and board of trustees in the case of associations and other not-for-profit organizations in the Philippines. According to the… Read More Strategic framework for associations
“Personalization” has different meanings to various people and sectors. Web pages, for instance, can be personalized based on desired characteristics (interests, social category, context), actions (click on button, open a link), intent (make a purchase, check status of an entity) or any other parameter for a tailored user experience. The same is true for mobile phones (interactive… Read More Associations and personalization
As CEO and founder of the Philippine Council of Associations and Association Executives (PCAAE), the country’s “association of associations”, I was invited to be part of the faculty of the Association Meetings Programme (AMP) organized by the International Congress and Convention Association (ICCA). The event gathered 145 participants from 31 countries in Fukuoka, Japan, from… Read More Association meetings programme
As a member of the American Society of Association Executives (ASAE) and a volunteer member of its Asia-Pacific Content Task Force, I was invited to attend and speak at the ASAE Great Ideas Global Association Management Conference Asia-Pacific held recently in Seoul,South Korea. The conference was a unique opportunity to connect with other association executives… Read More Association success factors
Dictionary.com defines “customer-centric” as placing the customer at the center of a company’s marketing effort, focusing on the customer rather than sales. According to Customers.com, the customer-centric organization creates products, processes, policies, and a culture designed to support customers in their endeavours and provide them with a great experience as they are working toward their… Read More How to be a member-centric association
On September 25, 2015, 193 member-states of the UN, including the Philippines, have committed to 17 “global goals” to achieve three extraordinary things in the next 15 years—end extreme poverty, fight inequality and injustice and fix climate change. These Sustainable Development Goals (SDGs), officially known as “Transforming our World: The 2030 Agenda for Sustainable Development”, is a… Read More Associations and SDGs
In the US and Europe, there is a profession known as an association executive. No such profession currently exists in the Philippines, at least not a recognized one or called as such. Most associations and membership organizations here are both governed and managed by elected volunteers that constitute a board of trustees. This is quite… Read More An association executive’s depth
