‘5C’ Aspirational Traits for an Association Leader

My friend, Lowell Aplebaum, is an avid reader of any publication that covers topics on strategy, leadership and management. He is the founder and CEO of the US-based Vista Cova, a group of expert facilitators who support strategic planning, member engagement and governance design for associations. One of Lowell’s sharing in LinkedIn was an article… Read More ‘5C’ Aspirational Traits for an Association Leader

Keeping the Community Fire Burning in Associations

You must have heard or used the idiomatic and colloquial expression, “keeping the fire burning,” or similar variations. In the context of associations, it is keeping a sense of connectedness and belonging in a community setting. I learned more about what this phrase meant for associations when I attended a webinar recently on “Keeping the… Read More Keeping the Community Fire Burning in Associations

A tale of two marketing campaigns that worked!

If there’s one field in business management that I will find difficult to perform, it will be marketing. Take the “4Ps” of marketing into account—product, price, place and promotion—then the challenge becomes more complicated. While marketing management is extensively employed in business with much success, this is not the case for some, if not many,… Read More A tale of two marketing campaigns that worked!