Association events: Beyond tourism

Philippine associations hold events and related activities (collectively referred to as MICE, or meetings, incentives, conferences and exhibitions) throughout the entire archipelago. In some cases, they host international events for their affiliated overseas associations or federations. Traditionally, these business events are recorded within the context of tourism, e.g., tourist arrivals, hotel rooms, shopping and restaurant… Read More Association events: Beyond tourism

Brandon First: A PPP case study for MICE

In our “small” association world, made even smaller by Internet interconnectivity, my article entitled “Association Management and Corporate Management: How do they Diverge?” (see also “Association and Corporate Management” in my April 26, 2017, column) saw publication on June 17 on (AS), a US-based online site and community of association professionals. AS Director Arianna… Read More Brandon First: A PPP case study for MICE

Association marketing trends

FOUR years ago, the American Society of Association Executives’s Marketing Section Council made a report on trends affecting association marketers, which I wish to share with you. Although done some years back, I think these six trends, which Samantha Whitehorne, deputy editor of ASAE’s Associations Now magazine wrote, are still relevant today in the context of the Philippine… Read More Association marketing trends