The phoenix and associations: communication and public relations

Like the legendary phoenix, associations have begun to gradually rise from the ashes of the pandemic—from holding purely remote and virtual communication that kept the members at bay, to cautiously holding blended and in-person events. The question to ask in the context of communication is, “What communication approaches do associations need at this time?” This… Read More The phoenix and associations: communication and public relations

Developing an association credentialing program

A year after the founding of the Philippine Council of Associations and Association Executives (PCAAE) in November 2013, it has embarked on an ambitious plan to develop its own credentialing program to advance association governance and management for associations and other member-serving organizations in the country. Designed and developed by association professionals here and benchmarked… Read More Developing an association credentialing program

Association membership engagement plan

Membership engagement sits right in the middle of the US-based Marketing General, Inc.’s five-stage membership lifecycle framework which consists of awareness, recruitment, engagement, retention and reinstatement. Being in the middle of the lifecycle is auspicious as membership engagement determines success for the association if done well and failure if neglected. In my March 16, 2017… Read More Association membership engagement plan

Writing value propositions that sell

The most common question that a prospective association member asks is: “What value do I get from being a member?” From the perspective of the association, it is about planning, developing, organizing, and communicating its value proposition. Since value proposition is a key component of an association’s business model, the Philippine Council of Associations and… Read More Writing value propositions that sell