Transformative association leadership

I recently keynoted a forum for association leaders organized by EventBank, a US-based technology solutions company serving the association community. The event themed, “Moving into the Future: Transformative Association Leadership Forum,” drew over 70 participants from professional societies, trade associations, chambers and other membership organizations. The forum also covered topics on volunteer management and board… Read More Transformative association leadership

Chengdu: Up the pinnacle of MICE success

On September 4-7, 2019, I was hosted as one of five international guests and the only Filipino at the China International Meetings Development Conference-Chengdu (CIMDC-Chengdu 2019) in Chengdu, the capital of southwestern China’s Sichuan province. The invitation came from the Amsterdam-based International Congress and Convention Association (ICCA) and its members in Chengdu —the China Meetings… Read More Chengdu: Up the pinnacle of MICE success

Micro-influencers for associations?

You must have heard the phrase, “social-media influencers.” You also probably would think of them as celebrities with millions of followers on Facebook, Instagram, YouTube or Twitter. And that using them to market your association’s product or service would be very expensive. I Googled “Filipino influencers” and found out that there are hundreds of them:… Read More Micro-influencers for associations?