Serving and engaging with members is a natural role for associations. However, I have yet to encounter the job title “member relations ambassador” that exists in the association community here or abroad. That was before last week when I was in Kuala Lumpur as part of the organizing team of our association’s annual CEO Forum… Read More Member-relations ambassador, anyone?
I’d like to share with you this time key results of researches by the American Society of Association Executives (ASAE) Foundation, which examined the changing nature of association membership. Over the last 10 years, ASAE and the ASAE Foundation conducted studies that explored why people choose to belong to associations, what associations do to… Read More Association membership trends
I’d like to share with you the results of a recent study on why members stay or leave their associations, commissioned by Community Brands and its family of companies (Abila, Aptify, NimbleUser and YourMembership), and undertaken by Edge Research: Members feel a lack of connection. While the majority of members (84 percent) feel satisfied with… Read More Why association members stay or leave
My article today will be a bit different than usual, but I will still relate it somehow to associations. I am still in Washington, D.C., as of this writing, a day before two scheduled meetings. Both are meetings for two associations that I am involved with: the World Federation of Development Financing Institutions, where I am… Read More Lost and then found, miracles happen
As an association executive, a columnist and a blogger on topics revolving around association governance and management, I subscribe to many association-related e-newsletters to broaden my knowledge and get inspired. I pick up new ideas, catchphrases, and slang words from time to time. In a recent Skype call with US-based AssociationSuccess.org’s Arianna Rehak (who holds… Read More Association ‘pain points’
The days of associations relying solely on membership dues to survive have long been over. Based on the American Society of Association Executives (ASAE) Foundation’s “Association Operating Report”, now on its 15th edition, there has been a marked percentage decline in membership dues to total revenue since ASAE started reporting it in 1953. Back then,… Read More Beyond traditional revenue sources
In my March 17, 2017 post, “Association Membership Lifecycle”, I mentioned that there are five stages in the membership-life cycle framework: awareness, recruitment, engagement, renewal and reinstatement. The first two are within the membership-acquisition phase, and the next three are in the membership-retention part. Membership retention is the most challenging aspect in the lifecycle, and… Read More Effective member engagement for associations