According to the Philippine Council of Associations and Association Executives (PCAAE), most associations and other membership organizations in the country are governed and managed at the same time by volunteers. This is not the case in the United States where many associations, like business enterprises, are governed separately by a volunteer board and run by… Read More The CEO as a board member?
I recently got a copy of the 2019 membership marketing benchmarking report published by Marketing General Inc., a Virginia, US-based marketing agency working exclusively with membership organizations. The MGI has been publishing this report annually since 2009 and associations find it most useful in recruitment, engagement, renewal and reinstatement of members. Despite the rapid changes… Read More Association membership benchmarks
A/B testing is not related to a blood donation activity that some associations do. Also referred to as bucket test or split-run testing, A/B testing is a method marketers use in conducting controlled and randomized experiments to improve a web site metric, such as clicks, form completions, and purchases. As the name implies, two versions (A and… Read More A/B Testing for Associations
In my March 8, 2017 column entitled “Association Governance Models,” I mentioned that there are two governance models for associations: the “board governed-and-managed” (or volunteer-run, VR) model and the so-called “volunteer-run-and-board-management-delineated” (or the “volunteer-driven, staff-run” (VDSR) model. In the United States, the VDSR model, which is similar to that of a business enterprise, is predominant.… Read More Two leadership roles in associations
It was on June 29, 2016, when the Philippine Council of Associations and Association Executives (PCAAE), represented by myself as founder and CEO, and Cora Conde, chairperson of its board of trustees, signed a memorandum of agreement with Business Mirror Publisher T. Anthony C. Cabangon. Since that auspicious day, there have been 135 articles published… Read More PCAAE: Year 3 (Partnership)
The last of a three-part narrative on my participation in the Tourism New Zealand (TNZ)-hosted Asian association familiarization (“famil”) tour program held from May 25 to 30, 2019, is about the country’s successful and enduring tourism marketing and branding campaign, “100% Pure New Zealand.” I thought of writing this to showcase the importance of country… Read More 100% Pure New Zealand: An enduring brand
Continuing on last week’s column on the Tourism New Zealand-hosted Asian association familiarization (“famil”) tour program from May 25 to 30, 2019, the second leg of our trip took us to the vibrant harbour city of Auckland and surrounding areas. Auckland is the most populous urban area in the country with a population of around 1.6 million… Read More Auckland: Inspiring Esprit de Corps