Association membership benchmarks

I recently got a copy of the 2019 membership marketing benchmarking report published by Marketing General Inc., a Virginia, US-based marketing agency working exclusively with membership organizations. The MGI has been publishing this report annually since 2009 and associations find it most useful in recruitment, engagement, renewal and reinstatement of members. Despite the rapid changes… Read More Association membership benchmarks

Two leadership roles in associations

In my March 8, 2017 column entitled “Association Governance Models,” I mentioned that there are two governance models for associations: the “board governed-and-managed” (or volunteer-run, VR) model and the so-called “volunteer-run-and-board-management-delineated” (or the “volunteer-driven, staff-run” (VDSR) model. In the United States, the VDSR model, which is similar to that of a business enterprise, is predominant.… Read More Two leadership roles in associations

100% Pure New Zealand: An enduring brand

The last of a three-part narrative on my participation in the Tourism New Zealand (TNZ)-hosted Asian association familiarization (“famil”) tour program held from May 25 to 30, 2019, is about the country’s successful and enduring tourism marketing and branding campaign, “100% Pure New Zealand.” I thought of writing this to showcase the importance of country… Read More 100% Pure New Zealand: An enduring brand