Association marketing trends

FOUR years ago, the American Society of Association Executives’s Marketing Section Council made a report on trends affecting association marketers, which I wish to share with you. Although done some years back, I think these six trends, which Samantha Whitehorne, deputy editor of ASAE’s Associations Now magazine wrote, are still relevant today in the context of the Philippine… Read More Association marketing trends

Association Edu-Day

I was in Frankfurt last week attending Imex 2018, one of the largest B2B trade shows for meetings, incentives, conventions and exhibitions (MICE). The show had more than 3,500 suppliers/exhibitors and 2,500 buyers/decision-makers from 150 countries and included 250 education sessions. I was invited as a hosted buyer because of my affiliation with ADFIAP, an… Read More Association Edu-Day

The association movement in the Philippines

I wish to share with you an article written by Arianna Rehak, director at, a US digital publishing company and an online community of association professionals globally. Our association, the Philippine Council of Associations and Association Executives (PCAAE), invited Arianna to speak to our members in February. Here’s what she wrote: “I recently returned… Read More The association movement in the Philippines